Maurice Lacroix Watches: Contemporary Swiss Watchmaking from the Jura
Maurice Lacroix Watches combine Swiss watchmaking craftsmanship, contemporary design and mechanical creativity with a philosophy centred on delivering exceptional perceived value. Founded in 1975 and based in Saignelégier in the Franches Montagnes region of the Swiss Jura, Maurice Lacroix has developed from a young Swiss watch brand into an internationally recognised manufacturer with expertise spanning sophisticated manufacture movements, skeletonised watches, retrograde displays, contemporary sports watches, elegant quartz timepieces and technically accomplished automatic models. Rather than relying solely on centuries of inherited history, Maurice Lacroix has built its reputation through innovation, distinctive design and a willingness to make high level Swiss watchmaking accessible to a broader generation of collectors. From the instantly recognisable AIKON and mechanically ambitious Masterpiece to the sporting PONTOS, elegant ELIROS and FIABA and heritage influenced 1975 collection, the modern range demonstrates remarkable breadth. Explore the complete Maurice Lacroix Watches collection to discover Swiss Made watches designed for collectors who value craftsmanship, individuality and contemporary horology.
The modern Maurice Lacroix collection extends from accessible Swiss quartz watches to advanced mechanical creations featuring manufacture calibres, skeletonised architecture, retrograde indications, large date displays and unusual complications. Maurice Lacroix AIKON Watches have become the defining expression of the brand's urban sports watch identity, while Maurice Lacroix Masterpiece Watches demonstrate its highest levels of mechanical creativity. Maurice Lacroix PONTOS Watches combine contemporary functionality with robust engineering, while Maurice Lacroix ELIROS Watches and Maurice Lacroix FIABA Watches offer elegant alternatives for everyday and occasion wear. The latest Maurice Lacroix 1975 Watches return to classical proportions and vintage influenced styling while celebrating the manufacturer's fiftieth anniversary. Available from an Official UK Authorised Stockist with 0% interest free finance and free UK delivery, Maurice Lacroix offers one of the most diverse routes into contemporary Swiss luxury watchmaking.
The History of Maurice Lacroix Watches
Maurice Lacroix is relatively young when compared with many historic Swiss maisons, yet this has allowed the company to establish an identity based on progress rather than nostalgia. The Maurice Lacroix name first appeared on a watch in 1975, beginning a journey that would eventually encompass in house manufacturing expertise, proprietary mechanical complications and one of the most recognisable modern Swiss sports watch collections.
The company is based in Saignelégier, within the Franches Montagnes of the Swiss Jura. This region has longstanding connections with Swiss horology and provides the manufacturing environment in which Maurice Lacroix has developed much of its modern expertise. During its first decades, the company focused on creating quality Swiss watches offering attractive finishing and strong specifications at competitive positions within the luxury market.
By the 1990s, Maurice Lacroix was enjoying considerable success with the Calypso. This model would become highly significant because elements of its design later inspired the AIKON, the collection that transformed the modern identity of Maurice Lacroix.
At the same time, the company increasingly pursued higher levels of mechanical watchmaking. The Masterpiece collection became a showcase for unusual complications, manufacture movements and distinctive displays. Retrograde indications, skeletonisation and technically unconventional mechanisms demonstrated that Maurice Lacroix could compete on far more than visual design alone.
In 2016, Maurice Lacroix introduced the AIKON. Inspired by the successful Calypso of the 1990s but thoroughly redesigned for a contemporary audience, the AIKON became a modern integrated sports watch characterised by its strong bezel architecture, urban styling and interchangeable strap system.
The AIKON rapidly developed into the company's bestselling watch family and today extends through quartz, automatic, skeleton, chronograph, titanium and sophisticated manufacture interpretations. In 2025, Maurice Lacroix marked its fiftieth anniversary with the 1975 collection, drawing inspiration from the elegant Les Classiques watches introduced during the late 1980s while adapting them for modern ownership.
50 Years of Maurice Lacroix
The year 2025 represented an important milestone for Maurice Lacroix: fifty years since the company produced its first watch. Unlike brands whose identity is built almost entirely around distant history, Maurice Lacroix's development can be viewed as a relatively concentrated period of modern Swiss watchmaking evolution.
During those five decades the company progressed from producing accessible Swiss watches to developing complex proprietary mechanisms and manufacture calibres. It also established a highly successful modern sports watch identity through AIKON while maintaining traditional watch categories through collections such as Masterpiece, PONTOS and FIABA.
The anniversary inspired the new 1975 collection, which takes a deliberately more classical approach than AIKON. Rather than creating a retrospective copy of an original 1975 watch, Maurice Lacroix revisited the aesthetic of its Les Classiques models introduced in 1988 and translated their restrained appearance into a contemporary range.
This gives the 1975 family a useful role within the wider catalogue. AIKON represents bold contemporary sports luxury, Masterpiece represents mechanical creativity, and 1975 provides a cleaner expression of traditional Swiss watchmaking.
Swiss Made Maurice Lacroix Watches
Swiss Made construction remains fundamental to Maurice Lacroix. The brand is headquartered in Saignelégier and continues to emphasise Swiss craftsmanship throughout its collections, from entry level quartz watches to advanced manufacture pieces.
The term Swiss Made relates to regulated criteria concerning movement, assembly and technical development, but for Maurice Lacroix the relevance goes further. The company has invested significantly in its own manufacturing capability, allowing it to create cases, components and sophisticated mechanical movements while exercising greater control over finishing and design.
This vertically integrated expertise becomes most visible in higher level Masterpiece and AIKON manufacture watches, where proprietary movements and complications demonstrate the technical knowledge available within the company.
At more accessible price points, Maurice Lacroix can combine proven Swiss movements with its own cases, dials and design language. This allows collectors to enter the brand through a quartz AIKON or elegant FIABA before progressing into automatic or manufacture models if their interest in mechanical watchmaking develops.
Maurice Lacroix AIKON Watches
Maurice Lacroix AIKON Watches have become the defining contemporary collection from the Swiss manufacturer. Their origins can be traced to the Maurice Lacroix Calypso, a successful model produced during the 1990s. When Maurice Lacroix reinterpreted that visual language for a new generation in 2016, the result was AIKON.
The collection is immediately recognisable by its bold circular bezel and six distinctive arms positioned around its circumference. These details create a strong visual identity from a distance while helping separate AIKON from the many integrated bracelet sports watches now competing within the modern Swiss market.
AIKON first appeared with quartz movements before the range expanded into automatic mechanical watches. Today, its diversity is extraordinary. Buyers can choose between different case sizes, automatic and quartz movements, chronographs, skeletonised models, titanium versions, manufacture watches, limited editions and numerous dial colours.
The bracelet plays an important role in the design. Its combination of brushed and polished surfaces complements the case while creating the integrated appearance associated with modern luxury sports watches. Maurice Lacroix's Easy Strap Exchange system allows selected models to move quickly between bracelet, rubber and leather configurations without requiring conventional watchmaking tools.
This versatility has helped make the AIKON particularly successful among younger collectors. It can function as a robust everyday watch, contemporary business watch, weekend sports watch or more expressive statement piece depending on the reference and strap chosen.
Maurice Lacroix AIKON Automatic Watches
The AIKON Automatic represents one of the strongest entry points into Swiss mechanical sports watches. Self winding movements provide the traditional mechanical experience enthusiasts expect, while sapphire crystals, robust stainless steel cases and substantial water resistance make these watches practical for frequent use.
Case sizes across the AIKON Automatic range allow buyers to choose according to wrist size and personal preference. Compact versions offer a refined fit, while 42mm interpretations create greater wrist presence. This makes AIKON unusually inclusive compared with collections built around one fixed sports watch case.
The dial architecture is typically rich in texture. Clous de Paris inspired patterns and carefully applied indexes create visual depth, while contrasting brushing and polishing across the case and bracelet enhance the premium character of the watch.
For collectors comparing Swiss automatic watches around the same price point, AIKON's principal strength is its strong design identity. The watch is immediately recognisable as a Maurice Lacroix rather than a generic interpretation of an integrated sports watch.
Maurice Lacroix AIKON Quartz Watches
Quartz AIKON models retain the defining visual architecture of the collection while offering exceptional accuracy, convenient ownership and a more accessible route into Maurice Lacroix.
For buyers who prioritise reliability over the traditional appeal of a mechanical movement, quartz can be an excellent choice. The watch requires less regular interaction, remains highly accurate and typically offers a slimmer profile.
The current AIKON quartz range includes simple date watches and chronographs in multiple sizes and finishes. This creates substantial choice for buyers seeking a Swiss luxury sports watch without moving immediately into automatic mechanical ownership.
Maurice Lacroix AIKON Skeleton Watches
Skeletonisation introduces another level of horological interest to the AIKON. Instead of concealing the movement beneath a conventional dial, skeleton watches reveal much of the mechanical architecture, allowing the wearer to observe wheels, bridges and moving components through the front of the watch.
Maurice Lacroix has considerable experience with skeletonised watchmaking through its Masterpiece collection, and applying that knowledge to AIKON creates an unusually effective combination of contemporary sports design and traditional mechanical display.
AIKON Automatic Skeleton watches retain the recognisable bezel and integrated case structure of the collection while replacing the conventional dial with open worked architecture. Manufacture Skeleton interpretations move further still, showcasing more sophisticated in house mechanical expertise.
These models are particularly attractive to collectors who enjoy the industrial beauty of a mechanical movement but want something less formal than a traditional skeleton dress watch.
Maurice Lacroix AIKON Titanium Watches
Titanium offers an alternative to stainless steel for buyers who value reduced weight, contemporary engineering and a subtly different appearance. Maurice Lacroix uses titanium within selected AIKON automatic and chronograph references, allowing substantial watches to feel noticeably lighter on the wrist.
Titanium also has a darker natural tone than conventional polished steel, reinforcing the technical personality of the AIKON. This makes the material particularly appropriate for sportier versions of the collection.
For someone already familiar with the standard steel AIKON, titanium provides a meaningful rather than purely cosmetic variation because the wearing experience changes as well as the appearance.
Maurice Lacroix AIKON Master Grand Date
The AIKON Master Grand Date represents the point where the bestselling sports watch family meets Maurice Lacroix's high level mechanical expertise. Rather than simply placing a conventional automatic calibre inside an expensive case, the Master Grand Date creates an architectural display around a sophisticated manufacture movement.
A large date indication provides excellent legibility while an exposed regulating organ reveals the mechanical heartbeat of the watch. The asymmetric dial layout creates a visual connection with the complex Masterpiece models while preserving the strong AIKON case and bezel architecture.
For experienced collectors, these watches demonstrate why Maurice Lacroix should not be viewed solely as a maker of accessible Swiss sports watches. The company is capable of applying substantial mechanical creativity to its mainstream design language.
Maurice Lacroix Masterpiece Watches
Maurice Lacroix Masterpiece Watches represent the highest expression of the brand's traditional mechanical watchmaking and have played a crucial role in building its reputation among serious collectors.
The collection is deliberately more horological than AIKON. Rather than focusing primarily on sports watch design, Masterpiece explores complications, unusual indications and mechanical architecture. Current models include Skeleton, Triple Retrograde, Square Wheel and Embrace watches.
These are not complications added purely for specification. The mechanisms often become central to the visual character of the dial. A retrograde display, for example, uses a hand that travels across an arc before instantly returning to its starting position rather than completing a conventional circular rotation.
Maurice Lacroix has become particularly associated with retrograde displays because they combine mechanical complexity with visual theatre. The abrupt return of the indicator creates movement that can be appreciated directly from the dial.
Maurice Lacroix Masterpiece Square Wheel
The Masterpiece Square Wheel is one of Maurice Lacroix's most recognisable mechanical creations because it challenges one of the assumptions of conventional watchmaking: that meshing wheels must always be circular.
The watch uses an unusual square wheel system for its small seconds indication, transforming a technical mechanical component into an important visual element of the dial. This is paired with a retrograde calendar, producing a display that is distinctive without becoming unreadable.
Selected Masterpiece Square Wheel references use the Maurice Lacroix manufacture calibre ML258, an automatic mechanical movement featuring a 38 hour power reserve and elaborate finishing visible through the exhibition case back.
The movement architecture, retrograde date and square wheel mechanism make this one of the clearest examples of Maurice Lacroix's ability to create mechanical watches with a genuine point of difference.
Maurice Lacroix Masterpiece Triple Retrograde
The Masterpiece Triple Retrograde takes one of the manufacturer's signature complications and multiplies its visual impact. Multiple indications travel along arcs before returning instantaneously, creating an animated dial that remains structured and balanced.
Retrograde mechanisms are mechanically demanding because the hand must return rapidly without damaging the movement or affecting timekeeping. Their presence therefore adds genuine technical substance rather than merely decorative complexity.
Different dial treatments, including Clous de Paris and Côtes de Genève inspired finishes, give the Triple Retrograde collection a sophisticated traditional character while the complication itself remains highly contemporary.
Maurice Lacroix Masterpiece Skeleton
The Masterpiece Skeleton exposes the mechanical architecture of the watch rather than hiding it behind a dial. Bridges and movement structures are carefully reduced to reveal the mechanism while retaining enough rigidity to ensure reliable operation.
Successful skeletonisation requires balance. Remove too little material and the mechanical spectacle is lost; remove too much and structural integrity can become compromised. Maurice Lacroix's long experience with open worked watchmaking allows the Masterpiece Skeleton to combine visual transparency with sophisticated finishing.
For enthusiasts fascinated by the mechanics of traditional Swiss watches, it is one of the most expressive collections within the Maurice Lacroix portfolio.
Maurice Lacroix Masterpiece Embrace
The Masterpiece Embrace uses mechanical animation in a more poetic way. Its display incorporates unusual rotating elements and retrograde indications, creating a watch in which movement itself becomes part of the aesthetic.
This approach illustrates an important aspect of Maurice Lacroix manufacture watchmaking. Complications are often designed to be seen and enjoyed rather than simply hidden beneath the dial. The wearer can appreciate the mechanism every time the watch is checked.
Maurice Lacroix PONTOS Watches
Maurice Lacroix PONTOS Watches occupy the space between formal Swiss watchmaking and contemporary sporting functionality. The collection avoids the integrated bracelet styling of AIKON and instead uses more traditional round case architecture, giving PONTOS an identity of its own.
PONTOS has evolved through numerous interpretations over the years, including automatic watches, chronographs and diving models. The current collection demonstrates Maurice Lacroix's willingness to introduce modern technology while retaining the sophisticated appearance historically associated with PONTOS.
For buyers who appreciate Maurice Lacroix craftsmanship but find AIKON too visually assertive, PONTOS offers an appealing alternative. Its styling is cleaner and more conventional while retaining technical capability.
Maurice Lacroix PONTOS S Diver
The PONTOS S Diver transforms the collection into a serious contemporary diving watch. Strong water resistance, excellent legibility and an internal rotating timing bezel provide practical underwater functionality without resorting to the familiar external bezel found on most dive watches.
An additional crown controls the internal dive bezel, allowing elapsed time to be monitored while protecting the timing scale beneath the sapphire crystal. This contributes significantly to the distinctive appearance of the watch.
Automatic mechanical movements provide traditional Swiss horology, while steel and selected bronze versions create different personalities. Bronze develops a natural patina as it ages, meaning the appearance of the case can gradually become unique to the individual owner.
PONTOS S Diver is particularly attractive to collectors who want genuine diving capability without choosing a watch that looks like countless conventional professional divers.
Maurice Lacroix PONTOS S Solar Watches
PONTOS S Solar demonstrates another side of modern Maurice Lacroix. Solar movement technology converts available light into electrical energy, reducing reliance on conventional battery replacement while maintaining the accuracy and practicality associated with quartz watchmaking.
The collection allows Maurice Lacroix to explore a more environmentally conscious and low maintenance form of timekeeping without abandoning premium Swiss design. Multiple dial colours, strap combinations and case treatments broaden the choice significantly.
For buyers who value convenience but want something more technically progressive than a traditional battery powered quartz watch, PONTOS S Solar provides an interesting alternative.
Maurice Lacroix ELIROS Watches
Maurice Lacroix ELIROS Watches focus on clean design, slim proportions and everyday elegance. The collection occupies a very different space from AIKON or Masterpiece, prioritising simplicity and versatility over mechanical complexity.
ELIROS watches are particularly suitable for buyers seeking a refined Swiss watch that can be worn regularly without appearing overtly sporty or technically elaborate. Clean dial layouts, slender cases and carefully selected colours allow the collection to move easily between professional and social settings.
Quartz movements provide dependable accuracy and low maintenance ownership, making ELIROS particularly compelling as a first Maurice Lacroix watch or as a reliable companion for buyers who already own mechanical watches.
The collection also demonstrates that simplicity can be a deliberate design choice rather than an indication of reduced quality. With fewer elements on the dial, proportion, typography, surface finish and case shape become even more important.
Maurice Lacroix FIABA Watches
Maurice Lacroix FIABA Watches bring a more feminine expression to the Swiss manufacturer's portfolio, combining elegant proportions, decorative detail and distinctive case architecture.
The modern FIABA Square is particularly recognisable because of its softly curved square case. Rather than adopting the conventional round format used by many ladies watches, the design creates a stronger visual identity while remaining refined enough for formal wear.
Different references explore polished steel, coloured treatments, decorative dials and diamond set details. This gives the collection considerable breadth, ranging from understated everyday elegance to more jewellery oriented interpretations.
Quartz movement technology supports the slim case proportions while providing convenient precision. For buyers looking for a Swiss ladies watch with greater individuality than a conventional round dress watch, FIABA offers a compelling alternative.
Maurice Lacroix 1975 Watches
Maurice Lacroix 1975 Watches celebrate fifty years of the Swiss manufacturer while returning to a more classical design language. Introduced for the anniversary period, the collection draws inspiration from Maurice Lacroix Les Classiques watches introduced in the late 1980s.
The result is not an attempt to recreate a single historical model. Instead, Maurice Lacroix uses vintage influenced proportions, restrained dial design and traditional details to create watches intended for modern daily wear.
Both automatic and quartz movements are represented, allowing collectors to choose according to their preferred ownership experience. Automatic watches provide traditional mechanical character, while quartz references offer excellent accuracy and accessibility.
Different case sizes increase the versatility of the range. More compact 33mm references suit smaller wrists or buyers who prefer traditional proportions, while larger interpretations provide greater contemporary presence.
The 1975 family therefore provides an important counterpoint to the bold AIKON. Where AIKON is architectural and urban, 1975 is restrained and classically proportioned.
Maurice Lacroix 1975 Automatic Watches
Automatic models place traditional Swiss mechanical watchmaking at the heart of the 1975 aesthetic. Their dials are relatively restrained, allowing case finishing, applied markers and proportions to carry much of the visual character.
Exhibition case backs on selected references allow the movement to be viewed, creating the mechanical connection many enthusiasts expect from a modern automatic watch.
For someone seeking a Swiss Made mechanical watch that avoids the overt sports styling dominating much of today's market, the 1975 Automatic provides an attractive alternative.
Maurice Lacroix 1975 Quartz Watches
Quartz 1975 watches retain the classical design vocabulary while offering exceptional convenience. The absence of an automatic winding rotor can also help support slimmer case construction, which works particularly well with the elegant character of the collection.
Different dial colours, case treatments and bracelet or strap configurations allow the quartz range to cover everyday, business and occasion wear. Smaller models also create attractive options for women or anyone who prefers compact dimensions.
Maurice Lacroix 1975 Master Grand Date Retrograde
At the opposite end of the 1975 spectrum sits the Master Grand Date Retrograde. This watch combines the classical foundation of the anniversary collection with the mechanical creativity more commonly associated with Masterpiece.
A prominent large date display and retrograde indication create substantial visual interest, while the mechanical architecture demonstrates how Maurice Lacroix can combine traditional styling with manufacture level horology.
This makes the model particularly significant within the anniversary family. It links the restrained design of 1975 with the advanced mechanical expertise the company has developed during its first fifty years.
Automatic Maurice Lacroix Watches
Automatic watches occupy a central position within the Maurice Lacroix catalogue. AIKON Automatic, 1975 Automatic, PONTOS models and numerous Masterpiece creations all provide different ways to experience mechanical Swiss watchmaking.
An automatic movement uses a weighted rotor that moves with the wearer's wrist to wind the mainspring. This eliminates the need for daily manual winding when the watch is worn regularly while preserving the purely mechanical principle that attracts many collectors.
For first time mechanical watch buyers, AIKON Automatic and 1975 Automatic offer two particularly accessible routes. The AIKON provides a contemporary sports watch aesthetic, while 1975 offers a more traditional alternative.
At the higher end, Masterpiece and AIKON manufacture watches demonstrate increasingly sophisticated movement architecture and complications.
Maurice Lacroix Manufacture Movements
The word manufacture carries particular significance in Swiss watchmaking because it describes a company capable of creating important components and movements through its own expertise rather than relying entirely upon external suppliers.
Maurice Lacroix has developed numerous manufacture calibres over the course of its history, particularly within the Masterpiece collection. These movements allow the brand to pursue complications and displays that cannot simply be selected from a standard movement catalogue.
The Masterpiece Square Wheel provides a strong example. Its ML258 calibre integrates a square wheel small seconds system with a retrograde calendar, creating an unusual mechanism specifically associated with Maurice Lacroix.
This capability helps distinguish the manufacturer from brands operating solely at the level of case design and movement decoration.
Maurice Lacroix Retrograde Watches
Retrograde displays have become one of the signatures of Maurice Lacroix's advanced mechanical watchmaking. Instead of completing a full circular rotation, a retrograde hand travels across a defined scale and then returns rapidly to the starting position.
The mechanism creates a dramatic visual event at the point of reset and requires careful control of mechanical energy. Maurice Lacroix has used retrograde indications for calendars and other functions across Masterpiece and selected higher level anniversary watches.
This repeated exploration of retrograde watchmaking has given the manufacturer a recognisable area of mechanical expertise that separates it from many similarly priced Swiss brands.
Maurice Lacroix Skeleton Watches
Skeleton watches provide another important pillar of Maurice Lacroix's mechanical identity. Rather than viewing the movement solely through a small exhibition case back, skeletonised watches make the mechanism the centrepiece of the dial.
Masterpiece Skeleton represents the traditional expression of this craft, while AIKON Skeleton introduces open worked architecture into a more contemporary luxury sports format.
For buyers who enjoy understanding how a mechanical watch functions, skeletonisation provides a constantly changing view of gears, balance components and movement structures.
Maurice Lacroix Chronograph Watches
Maurice Lacroix chronographs range from accessible quartz AIKON models to advanced skeletonised mechanical pieces. A chronograph adds stopwatch functionality to conventional timekeeping, typically through additional pushers and subdials.
Quartz chronographs provide exceptional accuracy and practical reliability, making them well suited to everyday use. Mechanical chronographs introduce greater technical complexity and are particularly appealing to experienced collectors.
Within AIKON, the chronograph complication also strengthens the collection's sporting identity, creating a more detailed and performance oriented dial.
Maurice Lacroix Watches for Men
The Maurice Lacroix men's watch range covers an unusually broad spectrum. AIKON Automatic provides contemporary sports luxury, PONTOS offers sophisticated functionality, Masterpiece delivers high horology and 1975 introduces traditional elegance.
This diversity makes it possible to choose a Maurice Lacroix according to genuine lifestyle requirements rather than simply selecting between variations of one core model.
Collectors searching for an everyday Swiss automatic watch may gravitate towards AIKON, while those prioritising traditional formal wear may prefer 1975. PONTOS S Diver suits more active ownership, and Masterpiece caters to buyers interested in advanced mechanical complications.
Maurice Lacroix Watches for Women
Maurice Lacroix also offers substantial choice for women, moving beyond the common industry practice of simply reducing men's watches and adding decorative details.
FIABA provides a dedicated feminine design language, particularly through its curved square case, while smaller AIKON references offer the bold integrated sports watch aesthetic in compact proportions.
The 1975 collection also includes smaller quartz models that work particularly well for women seeking traditional round watch styling. Diamond details and coloured case finishes provide more jewellery led alternatives without eliminating the watchmaking character of the collection.
Which Maurice Lacroix Watch Should I Buy?
The right Maurice Lacroix depends on whether you prioritise contemporary design, mechanical complexity, sporting functionality or classical elegance. Because the collections differ substantially, there is no single model that suits every buyer.
Choose AIKON for Contemporary Swiss Sports Watch Design
AIKON should be the first collection considered if you want the most recognisable modern Maurice Lacroix. Its distinctive bezel, integrated bracelet aesthetic and extensive choice of movements and sizes make it exceptionally versatile.
Choose Masterpiece for Mechanical Watchmaking
Collectors interested primarily in complications, manufacture movements and unusual displays should explore Masterpiece. Square Wheel, Triple Retrograde, Skeleton and Embrace references showcase the brand's strongest horological capabilities.
Choose PONTOS for Sport and Performance
PONTOS works particularly well for buyers who want technical capability without the integrated styling of AIKON. PONTOS S Diver provides substantial underwater capability, while Solar models offer low maintenance modern technology.
Choose ELIROS for Understated Elegance
ELIROS is the natural choice for buyers looking for a clean, elegant Swiss watch with uncomplicated ownership and versatile styling.
Choose FIABA for a Distinctive Ladies Watch
FIABA combines elegant proportions with an immediately recognisable square case, making it particularly appealing to women looking for something more individual than a conventional round dress watch.
Choose 1975 for Classical Swiss Watchmaking
The 1975 collection is ideal for buyers attracted to traditional proportions, refined dials and vintage influenced design. Automatic and quartz options make the collection accessible to different ownership preferences.
Maurice Lacroix AIKON vs 1975
AIKON and 1975 represent almost opposite expressions of Maurice Lacroix design. AIKON is architectural, sporting and deliberately contemporary. Its bezel, bracelet and detailed dial create a strong wrist presence.
The 1975 collection is more restrained. Round cases, classical dial layouts and simpler surfaces make it better suited to buyers who prefer traditional Swiss watch design.
Choose AIKON if you want a contemporary luxury sports watch. Choose 1975 if you want elegant proportions and timeless styling.
Maurice Lacroix AIKON vs PONTOS
Both collections offer sporting capability, but their styling differs considerably. AIKON is defined by an integrated aesthetic and distinctive bezel, while PONTOS retains more conventional case construction.
The PONTOS S Diver also offers dedicated diving functionality through its internal rotating bezel. AIKON is the stronger choice for urban sports watch design, while PONTOS is particularly appealing when practical tool watch functionality matters more.
Maurice Lacroix AIKON vs Masterpiece
AIKON and Masterpiece demonstrate the remarkable breadth of Maurice Lacroix. AIKON prioritises contemporary design, everyday wearability and a recognisable sports watch identity. Masterpiece prioritises mechanical creativity.
Entry level AIKON references provide a relatively accessible route into Swiss watch ownership, whereas Masterpiece watches command higher prices because of their complicated movements and specialised construction.
Collectors who want one versatile luxury watch may find AIKON more appropriate. Those building a collection around unusual mechanics and high horology are more likely to prefer Masterpiece.
Is Maurice Lacroix a Luxury Watch Brand?
Yes. Maurice Lacroix operates within the Swiss luxury watch market, producing Swiss Made quartz and automatic watches alongside sophisticated manufacture pieces featuring proprietary complications.
The company's range is deliberately broad, meaning prices can vary considerably. An accessible quartz model and a complex Masterpiece manufacture watch may both carry the Maurice Lacroix name while representing very different levels of mechanical complexity.
This breadth is part of the company's appeal because collectors can enter the brand at one level and progressively explore more advanced horology.
Are Maurice Lacroix Watches Good?
Maurice Lacroix watches are particularly compelling for buyers seeking Swiss craftsmanship, distinctive design and strong specifications without automatically moving towards the pricing associated with some of the industry's largest luxury groups.
The manufacturer has developed a reputation around what it describes as high perceived value. In practical terms, this often means combining sophisticated case finishing, sapphire crystal, reliable movements and distinctive design at competitive positions within the Swiss watch market.
At the higher end, manufacture movements and proprietary complications provide genuine mechanical substance for serious enthusiasts.
Where Are Maurice Lacroix Watches Made?
Maurice Lacroix is based in Saignelégier in the Swiss Jura and produces Swiss Made watches. The company has established significant manufacturing expertise in the region, including capabilities associated with cases and mechanical movement development.
Saignelégier lies within the Franches Montagnes, an area closely associated with Swiss watchmaking. Maurice Lacroix has repeatedly emphasised the importance of this location to its identity and craftsmanship.
When Was Maurice Lacroix Founded?
Maurice Lacroix produced its first watch in 1975. The brand marked its fiftieth anniversary in 2025, using the milestone as inspiration for the 1975 collection and special anniversary models.
Although considerably younger than some established Swiss manufacturers, its five decades have included rapid progression into manufacture watchmaking, proprietary complications and internationally recognisable modern design.
What Is the Most Popular Maurice Lacroix Watch?
AIKON is the bestselling Maurice Lacroix watch collection and has become the design most closely associated with the modern brand.
Its popularity comes from the combination of distinctive appearance, broad pricing, numerous sizes and a wide choice of movement types. Buyers can enter through quartz versions, move into automatic models or choose sophisticated skeleton and manufacture references while retaining the same recognisable AIKON identity.
What Was the Maurice Lacroix Calypso?
The Calypso was a successful Maurice Lacroix collection during the 1990s and later provided important design inspiration for AIKON.
The modern AIKON is not simply a reproduction of the Calypso. Maurice Lacroix reinterpreted characteristic elements of the older watch in a more architectural and contemporary format suited to modern sports watch preferences.
This historical connection gives AIKON greater depth than a design created simply to respond to the current popularity of integrated bracelet watches.
Why Is the AIKON Bezel So Distinctive?
Six prominent arms positioned around the AIKON bezel create one of its strongest identifying features. Their form can be traced conceptually to the older Calypso but has been developed into a highly recognisable modern design.
This architecture allows AIKON to remain identifiable even when Maurice Lacroix changes the movement, dial colour, case size or material.
What Is the Maurice Lacroix Easy Strap Exchange System?
Selected AIKON watches use an integrated quick change mechanism that allows straps and bracelets to be removed without conventional watchmaking tools.
This means the same watch can move from stainless steel bracelet to rubber or leather relatively quickly, substantially changing its appearance and wearing characteristics.
For many AIKON owners, this flexibility is one of the most practical advantages of the collection.
Are Maurice Lacroix Watches Automatic?
Many Maurice Lacroix watches use automatic mechanical movements, including models within AIKON, Masterpiece, PONTOS and 1975.
The manufacturer also produces quartz and solar watches, allowing customers to choose according to their preferred combination of mechanical tradition, accuracy and maintenance requirements.
Does Maurice Lacroix Make Its Own Movements?
Maurice Lacroix has developed manufacture mechanical calibres used in selected high level watches, particularly within Masterpiece and advanced AIKON models.
Not every Maurice Lacroix uses an in house movement, and there is no need for it to do so. Proven Swiss calibres remain appropriate for many accessible automatic watches, while manufacture movements are reserved for models where their technical capability contributes meaningfully to the design or complication.
Does Maurice Lacroix Make Skeleton Watches?
Yes. Skeleton watchmaking is one of Maurice Lacroix's recognised areas of expertise. Masterpiece Skeleton offers a traditional high horology interpretation, while AIKON Skeleton brings open worked mechanics into a modern integrated sports watch.
The current catalogue also includes sophisticated Manufacture Skeleton and Chronograph Skeleton references, demonstrating different levels of complexity.
Does Maurice Lacroix Make Diving Watches?
Yes. PONTOS S Diver is the principal contemporary dive watch family within the Maurice Lacroix range.
Its internal rotating timing bezel, robust construction, automatic movement and high contrast design create genuine sports watch functionality while preserving a distinctive visual identity.
Does Maurice Lacroix Make Solar Watches?
Yes. PONTOS S Solar introduces light powered technology into the collection. Solar cells convert light into stored electrical energy, creating a convenient alternative to conventional quartz battery replacement.
Does Maurice Lacroix Make Women's Watches?
Yes. Maurice Lacroix offers dedicated women's watches as well as smaller versions of unisex collections. FIABA provides a distinctly feminine design language, while compact AIKON and 1975 models offer additional choice.
Does Maurice Lacroix Make Quartz Watches?
Yes. Quartz remains an important part of the Maurice Lacroix portfolio. AIKON, ELIROS, FIABA and 1975 all include quartz options, offering Swiss precision and straightforward ownership.
What Is a Retrograde Watch?
A retrograde complication uses a hand that travels along an arc rather than completing a full circle. Once it reaches the end of the scale, the hand rapidly jumps back to the starting point.
Maurice Lacroix has extensive experience with this complication and uses it prominently within Masterpiece and selected manufacture models.
What Is a Skeleton Watch?
A skeleton watch exposes significant parts of its mechanical movement through the front of the watch. Bridges and plates are carefully shaped or removed to reveal moving components while preserving structural strength.
Maurice Lacroix applies skeletonisation across both classical Masterpiece and contemporary AIKON designs.
What Size Maurice Lacroix Should I Buy?
Case size is highly personal and should be considered alongside wrist shape, lug design and bracelet construction. Maurice Lacroix offers substantial variation, ranging from compact ladies and 1975 watches to larger AIKON chronographs and Masterpiece models.
Buyers with smaller wrists may prefer 33mm, 35mm or 39mm options, while collectors seeking greater presence can explore 40mm, 42mm, 43mm and larger references depending on the family.
The integrated construction of AIKON means it can also wear differently from a conventional watch of the same stated diameter, making it worth considering the full dimensions rather than diameter alone.
Quartz vs Automatic Maurice Lacroix Watches
Neither movement type is universally better. Automatic watches appeal to enthusiasts who enjoy mechanical engineering and the traditional interaction between owner and watch. Quartz movements provide greater absolute accuracy and generally require less attention.
An AIKON Automatic may be the stronger choice for someone building a mechanical watch collection, while an AIKON Quartz can provide essentially the same strong visual identity with simpler ownership.
The 1975 collection offers the same useful comparison within a more classical design.
Steel vs Titanium Maurice Lacroix Watches
Stainless steel remains the most traditional choice and provides excellent durability with the ability to accept contrasting polished and brushed finishes. Titanium is significantly lighter and has a naturally darker appearance.
For larger AIKON references, titanium can substantially change how the watch feels. Buyers who find heavy steel sports watches tiring may therefore prefer titanium even when the visual difference initially seems subtle.
How to Care for a Maurice Lacroix Watch
A luxury Swiss watch should be treated according to its movement and intended use. Mechanical watches benefit from appropriate periodic servicing, while water resistant watches should have their seals checked when used regularly around water.
After swimming in salt water, an appropriate water resistant watch can generally benefit from careful rinsing in fresh water, provided the crown is secured and manufacturer guidance is followed.
Avoid exposing any mechanical watch to unnecessary impact or strong magnetic fields. Leather straps should also be protected from excessive water even when the watch case itself has substantial water resistance.
Why Buy Maurice Lacroix from an Official UK Authorised Stockist?
Purchasing through an Official UK Authorised Stockist provides reassurance that the watch is genuine and supplied through the authorised distribution network. This is particularly important with luxury watches, where provenance, manufacturer support and appropriate aftersales service contribute to long term ownership.
An authorised specialist can also help compare the differences between collections. Choosing between a quartz AIKON and automatic AIKON, understanding Masterpiece complications or determining the appropriate case size can be considerably easier with knowledgeable guidance.
Frequently Asked Questions About Maurice Lacroix Watches
Is Maurice Lacroix Swiss?
Yes. Maurice Lacroix is a Swiss watch manufacturer based in Saignelégier in the Franches Montagnes region of the Swiss Jura.
When did Maurice Lacroix start making watches?
Maurice Lacroix produced its first watch in 1975 and celebrated its fiftieth anniversary in 2025.
Is Maurice Lacroix a good Swiss watch brand?
Maurice Lacroix is respected for combining Swiss craftsmanship, distinctive contemporary design and advanced mechanical watchmaking with competitive perceived value.
What is Maurice Lacroix best known for?
The company is particularly well known for its AIKON sports watches and mechanically sophisticated Masterpiece collection.
What is the bestselling Maurice Lacroix collection?
AIKON is Maurice Lacroix's bestselling contemporary collection.
When was the Maurice Lacroix AIKON launched?
AIKON was introduced in 2016, initially with quartz movements, and was inspired by the earlier Maurice Lacroix Calypso.
Is the Maurice Lacroix AIKON automatic?
AIKON is available in automatic and quartz forms, alongside skeleton, chronograph and manufacture variations.
Does Maurice Lacroix make an integrated bracelet watch?
Yes. AIKON is the brand's principal integrated style luxury sports watch and features a distinctive case, bezel and bracelet design.
What sizes does the Maurice Lacroix AIKON come in?
AIKON is produced in multiple sizes across the collection, including compact and larger sports watch interpretations.
What is the Maurice Lacroix Masterpiece collection?
Masterpiece is the manufacturer's high horology family, featuring advanced complications including retrograde displays, skeletonisation and the Square Wheel mechanism.
Does Maurice Lacroix make manufacture movements?
Yes. Selected Maurice Lacroix watches use manufacture mechanical calibres developed for sophisticated complications and displays.
What is the Maurice Lacroix Square Wheel?
The Square Wheel is an unusual Masterpiece complication that uses a non circular wheel within the small seconds mechanism and combines it with a retrograde calendar.
What is the Maurice Lacroix Triple Retrograde?
It is a Masterpiece watch featuring multiple indications displayed using retrograde mechanisms, where hands return rapidly to their starting positions after reaching the end of a scale.
What is Maurice Lacroix PONTOS?
PONTOS is a contemporary collection combining traditional case architecture with sporting and technical functionality.
Is the PONTOS S Diver a real dive watch?
PONTOS S Diver is designed as a functional diving watch, incorporating substantial water resistance and an internal rotating timing bezel.
Does Maurice Lacroix make solar watches?
Yes. PONTOS S Solar uses light powered quartz technology.
What is Maurice Lacroix FIABA?
FIABA is an elegant women's watch collection, with modern Square models characterised by distinctive curved square cases.
What is the Maurice Lacroix 1975 collection?
The 1975 collection was introduced around the brand's fiftieth anniversary and combines vintage influenced styling with modern automatic and quartz watchmaking.
Is the Maurice Lacroix 1975 automatic?
The collection includes both automatic mechanical and quartz watches.
Does Maurice Lacroix make chronographs?
Yes. Chronograph functionality appears within the AIKON family, including quartz, mechanical and sophisticated skeletonised interpretations.
Are Maurice Lacroix watches water resistant?
Yes, although the rating varies significantly by model. Always check the specification of the individual reference before swimming or diving.
Does Maurice Lacroix use sapphire crystal?
Sapphire crystal is widely used throughout the Maurice Lacroix range, particularly within its premium Swiss Made collections.
Can Maurice Lacroix AIKON straps be changed?
Selected AIKON models use the Maurice Lacroix Easy Strap Exchange system, allowing compatible bracelets and straps to be changed without traditional tools.
Which Maurice Lacroix is best for everyday wear?
AIKON Automatic is one of the strongest everyday choices because it combines robust construction with a distinctive luxury sports watch design.
Which Maurice Lacroix is best for formal wear?
1975 and ELIROS offer understated styling particularly well suited to business and formal occasions.
Which Maurice Lacroix is best for women?
FIABA is specifically focused on elegant feminine design, while smaller AIKON and 1975 models provide additional choices.
Which Maurice Lacroix is best for collectors?
Masterpiece and sophisticated AIKON manufacture references provide the greatest mechanical interest for experienced collectors.
Which Maurice Lacroix is best for a first luxury watch?
AIKON Quartz, AIKON Automatic and 1975 models all provide strong entry points depending on whether contemporary sports styling or traditional elegance is preferred.
Which Maurice Lacroix is best for diving?
PONTOS S Diver is the primary dedicated diving collection within the current Maurice Lacroix portfolio.
Which Maurice Lacroix is best if I want a skeleton watch?
AIKON Skeleton suits buyers seeking contemporary sports styling, while Masterpiece Skeleton offers a more traditional high horology interpretation.
Is Maurice Lacroix good value?
The brand explicitly focuses on delivering high perceived value, combining Swiss craftsmanship, detailed finishing and distinctive design at competitive positions within luxury watchmaking.
Is Maurice Lacroix independent?
Maurice Lacroix operates with a distinctive manufacturer identity and extensive watchmaking capabilities in Saignelégier, allowing it to develop proprietary designs and selected manufacture calibres.
Does Maurice Lacroix make limited editions?
Yes. Limited and special editions appear regularly throughout AIKON, PONTOS, 1975 and other collections.
Does Maurice Lacroix make titanium watches?
Yes. Selected AIKON watches and chronographs use lightweight titanium cases and bracelets.
Does Maurice Lacroix make bronze watches?
Yes. Selected PONTOS S Diver editions have been produced in bronze.
Can a Maurice Lacroix watch be worn every day?
Yes. Many Maurice Lacroix watches are specifically designed for regular use, particularly AIKON, 1975, PONTOS and ELIROS models.
Are Maurice Lacroix watches suitable as gifts?
Yes. The broad range of designs, sizes and movement types makes Maurice Lacroix suitable for significant birthdays, anniversaries, graduations and other milestone occasions.
What is better, Maurice Lacroix quartz or automatic?
Automatic movements offer traditional mechanical character, while quartz provides superior absolute accuracy and simpler ownership. The best option depends on personal preference rather than one being universally better.
What is the difference between AIKON and AIKON Automatic?
AIKON describes the wider collection, which includes quartz and mechanical models. AIKON Automatic specifically refers to versions powered by self winding mechanical movements.
What is the difference between AIKON and Masterpiece?
AIKON focuses primarily on modern luxury sports watch design, while Masterpiece concentrates on sophisticated mechanical complications and manufacture watchmaking.
What is the difference between PONTOS and AIKON?
PONTOS uses more traditional case architecture and includes specialist sports models such as PONTOS S Diver, while AIKON is defined by its distinctive integrated sports design and six arm bezel.
Why buy Maurice Lacroix from an Official UK Authorised Stockist?
An Official UK Authorised Stockist provides confidence in authenticity, authorised supply, manufacturer support and specialist aftersales service.
Discover the Full Maurice Lacroix Watches Collection
Maurice Lacroix has spent fifty years building an identity that bridges accessible Swiss luxury and genuine manufacture watchmaking. Rather than relying on a single style, the company has developed collections addressing dramatically different tastes. AIKON provides the bold urban sports watch that has become the modern face of the brand. Masterpiece demonstrates mechanical invention through skeletonisation, manufacture movements, square wheel mechanisms and retrograde displays. PONTOS brings functionality and performance, while ELIROS and FIABA concentrate on elegance. The 1975 collection completes the picture by returning Maurice Lacroix to timeless proportions and a more traditional expression of Swiss watch design.
Explore Maurice Lacroix AIKON Watches for contemporary Swiss sports styling, Maurice Lacroix Masterpiece Watches for exceptional mechanical craftsmanship and Maurice Lacroix PONTOS Watches for performance led designs including the PONTOS S Diver and Solar. Those seeking understated elegance can discover Maurice Lacroix ELIROS Watches, while Maurice Lacroix FIABA Watches offer a distinctive expression of contemporary ladies watch design. For classical styling informed by five decades of Swiss watchmaking, the Maurice Lacroix 1975 Watches provide automatic and quartz options across elegant proportions and sophisticated complications.
From an accessible Swiss quartz watch to an AIKON Automatic, professional PONTOS S Diver or technically ambitious Masterpiece manufacture timepiece, Maurice Lacroix offers a genuine progression through modern Swiss horology. Available from an Official UK Authorised Stockist with 0% interest free finance and free UK delivery, Maurice Lacroix Watches combine Swiss craftsmanship, recognisable design and mechanical innovation in a collection created for both first time luxury watch buyers and experienced collectors.